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| > Have a "can-do" attitude to getting things done for our clients |
| > Speak plain English, not agency-speak |
| > Are focused on the end-result, not process and jargon |
| > Take a great pride in doing a good job for the client |
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Jonathan Smith
Managing Director and Consultant |
Jonathan launched Axis in 1996.He began his marketing career at Procter & Gamble, and
subsequently held various marketing posts in two divisions of Rank Hovis McDougall and
then at St Ivel. From 2004 to 2008, he was also Non-Executive Director and Chairman of
Ilchester Cheese Company, prior to leading the sale of the business to TINE BA, a large
Norwegian dairy business.
"Meeting the expectations of the major multiples is a tough challenge for food businesses. It’s
great to be able to play a part in helping them to succeed in this", says Jonathan.
Outside business, his interests include swimming, running, flying light aircraft, travelling,
reading, and improving his french language skills. |
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Graham Goldsmid
Fieldwork Manager |
Graham has 27 years experience as a field manager in market research and started his
career at Campbell Keegan Qualitative Research. He subsequently worked at Research
International before joining Axis.
"I like working with the food and multiple retail sectors as they are both areas with constantly
changing markets", says Graham.
Outside work, Graham is a keen runner and qualified athletics coach. He is also a keen
football fan with a passion, or some might say major delusion, about the greatness of
Fulham Football club! |
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Clare Mansfield
Research Consultant |
Clare has over 25 years research experience, having begun her career at Cragg, Ross, and
Dawson. She later worked at The Qualitative Research Centre, The Qualitative
Consultancy, and Applied NPD Ltd, before joining Axis.
"I like the food/multiple retail sector because it’s varied and fast-moving; it’s relevant to every single
one of us, and constantly reflects all the changes going on in society", says Clare.
Outside market research, Clare is a part-time psychotherapist, and in her final year of a
doctorate. She’s also an avid walker in town and country. |
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Debbie Moorcroft
Research Consultant |
Debbie has 19 years research experience. She began her career at NOP and subsequently
worked at Research International before joining Axis.
" I get a real kick out of seeing new products come to market that I’ve worked on", says Debbie.
Outside work, Debbie’s interests include tennis, skiing, playing the piano and occasionally
appearing in local pantomimes. |
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Roland Stout
Research Consultant |
Roland has 15 years research experience, having begun his career at Research
International. He subsequently worked at Tangible Branding before joining Axis.
"I find it stimulating and rewarding translating the shopper’s decision making into meaningful
strategy", says Roland.
Outside work, open-water swimming has recently become a passion but when he’s not
busy getting cold, wet, and dirty, he enjoys all the things that come with being a father of
two young daughters - which in his case means all things related to ballet and dance. |
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Julia Whitehead
Research Consultant |
Julia has over 18 years research experience, and began her career at Chris Payne
Associates. She also worked at SW1, Sadek Wynberg/Millward Brown, and Superdrug
before joining Axis.
"I really enjoy hearing consumers sharing their experiences about brands they love and the fast
pace of the food industry – seeing changes implemented within months and even weeks of the
research taking place", says Julia.
In her spare time she enjoys walking, cinema, theatre, cooking and travelling. On a trip to
Cambodia, her sampling of local cuisine included deep fried Tarantula – probably not a
priority for launch into the UK market! |
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Jude Wilton
Research Consultant |
Jude has 20 years research experience, and started her career at NOP. After that,
she worked as an independent for several years before joining Axis.
"As someone who considers herself a bit of a foodie, working with food businesses gives me an
opportunity to be at the forefront of development in the industry and to get to try new things!",
says Jude.
When she is not working, she has a two year old daughter with whom she likes to sing,
dance and generally have fun, and when she gets a spare minute she bakes cakes and
dances Argentine tango. |
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Contact us on:
01666 825055 |
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"These guys know
exactly what they
are doing!" |
| Melvin Glynn, former Managing Director,
Burt’s Chips |
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